From Italy to Brazil: a family of entrepreneurs
Born in Italy in 1917, Rino Malzoni moved to Brazil in 1922, at the age of five, with his parents and siblings to join the rest of his family who had been living in the country for over fifty years. His father, Francisco Malzoni Neto who was Brazilian, only got to know his ancestors birth place in 1898 when his father made the decision to return to Italy. There he studied and got married to Imaculatta Matarazzo and had four children: Genaro (Rino), Catarina, Fulvio, and Teresa. During that time, they went through the hardships of World War I which was affecting the world’s economies leading the countries into economic depression.
Unlike most of the Italian immigrants who settled in the new land, Genaro, the patriarch of the family who immigrated in 1859, was not in search of a job. Instead, he came to Brazil with the purpose of investing in the country. Upon his arrival, Genaro purchased some land in the region of Matão, in the state of São Paulo, known for being one of the largest coffee crops in the world at the time. There he established his farm, Trindade, and started to grow coffee like the other farmers in the region.
With a keen sense for business, Genaro was an entrepreneur who soon began to spread his business in the region by catapulting Trindade into the coffee market. By then, his farm not only turned into a great coffee producer, but it also began to export the grains. The exportation of coffee from the Port of Santos expanded and triggered the need for a place to store the product, so Genaro then built the “Casa Comissária”, a warehouse to stock his production. The business continued to grow and, along with his brothers, he soon founded the Malzoni Brothers Banking House.